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Best practice example β€” British Seniors Insurance Agency: The above landing page has a clear, succinct CTA which is centralised, salient from the background image. Leave a Reply Cancel Reply. Previous Post. Moreover, all the key information, such as how to claim the offer and the CTA, is above the fold. The above landing page has a clear, succinct CTA which is centralised, salient from the background image. Additionally, with mobile increasingly taking centre stage in how users navigate online, making sure landing pages are mobile optimised is essential, and involves actively thinking about how users engage with their devices. Below is a breakdown of various elements to consider when creating PPC landing pages in order to maximise your return on advertising costs. Speed Speed should be a key priority when creating mobile landing pages. Follow us:. We'll assume you're ok with this, but you can opt-out if you wish. As the overwhelming majority of people are right handed, and hold their phone with one hand, this implies that content placed in the top left area of the screen will be less likely to get clicked on. Accept Reject Read More. Is the landing page in line with the corporate colours? The above landing page has clearly displays the corporate logo, as well as using the green colours which users relate to Headlines are clear and easy to distinguish. Best practice example β€” Coral: The above landing page utilises a strong contrast between the corporate colours and the most important message, which is the acquisition offer. Summary In summary, designing a great landing page goes beyond a visually appealing aesthetic although it helps! Is the key messaging above the fold? Best practice example β€” Casino: The above landing page has clearly displays the corporate logo, as well as using the green colours which users relate to Visuals Are the images or videos used of high quality? Necessary Always Enabled.{/INSERTKEYS}{/PARAGRAPH} An often overlooked aspect in designing a strong mobile landing page is human ergonomics. Besides observing metrics such as Bounce rate and conversion rates, it may be worth surveying your target audience on their experience to get more context into why a particular page is working well or not. Best practice example β€” airbnb: The above landing page has striking, high quality images that are relevant to the service airbnb provides. Do the call to actions make it clear to the user what the next action is? Ergonomics An often overlooked aspect in designing a strong mobile landing page is human ergonomics. Save my name, email, and website in this browser for the next time I comment. Are the call to actions positioned and sized in line with their priority? Mobile landing pages With mobile usage strongly increasing YoY and desktop growth decelerating, making sure your landing pages are optimised for mobile is essential. The above landing page has striking, high quality images that are relevant to the service airbnb provides. With mobile usage strongly increasing YoY and desktop growth decelerating, making sure your landing pages are optimised for mobile is essential. Are there clear headlines? {PARAGRAPH}{INSERTKEYS}Having compelling ads and keywords in dominant positions on the SERP is meaningless if you are driving traffic to an inadequate landing page. Design Does the design focus attention on what is on offer? Additionally, the images create an emotional response in the users to explore different locations. More specifically, how users tend to hold their phones. This has implications for landing page design because it means that there are certain areas which are harder or less intuitive to reach for users than others. Are there only a limited amount of call to actions on the page? April 2, PPC Management 0. Lastly, although I have broken down best practice into many different elements, it is important to stress that users will likely make a decision about your landing page in a split second. Get in Touch. In summary, designing a great landing page goes beyond a visually appealing aesthetic although it helps! Are the images relevant to your product or service? Additionally, there is little to detract users from clicking through to continue their user journey. Is it clear what the user can expect from the landing page? One must consider their call to actions, overall design, what visuals to use, and the purpose of the site. Speed should be a key priority when creating mobile landing pages. The above landing page utilises a strong contrast between the corporate colours and the most important message, which is the acquisition offer. Does the image or video build trust in the product or service? As such, making sure all the elements come together in an organic manner will improve your chances of making a great first impression to your audience.